Painted Bread Marketing has been investigating and following AI very closely for the past couple of months. It is fascinating what ChatGPT, Bard, and others can do! It also has a number of implications for marketing professionals and businesses conducting marketing, and those working with marketing firms.
I am a steadfast believer that some things just can't be AI-generated, especially when it comes to creating content that is meant to differentiate companies from their competitors. It takes a human (me) to decipher through clients' information to come up with compelling messaging. Could AI do it? Sure, but that's not my style.
This manifesto is meant to codify our responsible AI principles at Painted Bread Marketing and a 100% commitment to using AI in an ethical way.
While we are constantly experimenting with AI technologies to drive efficiency and performance across business functions, we may use a collection of generative AI for marketing for output such as:
When working with Painted Bread Marketing you can be confident that content created for clients is authentic and contains original thought by Painted Bread Marketing. An AI tool may be used to generate an idea or provide context, but the final output for websites and other marketing collateral will meet U.S. copyright laws.
The US Copyright Office declared in March that content that is AI-generated cannot be copyrighted.So, if you use any AI tool to generate a website or social media posts, or a blog, you cannot claim it as your own or use the (c) copyright symbol.
This is why Painted Bread is committed to providing original content. And, when any subcontractors are involved, we will ensure that their contribution will be original as well. You can then be confident in including copyright on your website or other materials.
If you are working with an outside firm for any of your marketing needs (copywriting, graphic design, website development, etc.), remember that they must disclose if they are using AI to generate output. It is always good practice to confirm with external - and even internal - resources.